Thursday, May 19, 2011
Zynga Continues Shopping Spree; Buys Social Game Studio DNA Games
Zynga is continuing its shopping spree today with the acquisition of social game developer DNA Games, marking its 14th acquisition in the past 12 months. It's important to note that this is an actual acquisition of both the talent and company, as opposed to the recent 'acq-hires' Zynga has been making in the past few months. Financial terms of the deal were not disclosed. DNA Games was founded in 2009 by a trio of former execs from SEM firm Bazaar Advertising (including Jon Lee and Shaun Haase), which was acquired by AzoogleAds in 2007. Since 2009, the gaming startup has developed a number of hit social games on Facebook, including Casino City, Slot City and Bar World.
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