a deal worth a reported $275 million, or roughly one third of what Google bid
to buy mobile ad provider AdMob.
Andy Miller, formerly Quattro CEO and co-founder but now
Apple's vice president of mobile advertising, confirmed the acquisition...
Friday, June 17, 2011
Apple Buys Quattro Wireless to Battle Google in Mobile Ads
Apple bought mobile ad network Quattro Wireless. Quattro confirmed the purchase, which AllThingsDigital said was worth $275 million. The deal could accelerate the growing war between Apple and Google, friends quickly turned enemies in the pitched battle for the mobile Web. Chris Dixon, co-founder of decision engine Hunch and an investor in multiple properties, argued that Apple's interest in Quattro must be about ads in mobile apps. - Apple has acquired mobile ad network Quattro Wireless in
a deal worth a reported $275 million, or roughly one third of what Google bid
to buy mobile ad provider AdMob.
Andy Miller, formerly Quattro CEO and co-founder but now
Apple's vice president of mobile advertising, confirmed the acquisition...
a deal worth a reported $275 million, or roughly one third of what Google bid
to buy mobile ad provider AdMob.
Andy Miller, formerly Quattro CEO and co-founder but now
Apple's vice president of mobile advertising, confirmed the acquisition...
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