There's been a lot of hype around 4G of late, with talk about how the new network standard provides increased speeds, better device functionality, and all that jazz. But is 4G a term that actually has real world meaning, or is it just some place-holding buzzword used by marketers to stoke consumer excitement over buying a new phone?
Morpace, a market research and consulting company, released
an interesting report today designed to provide a bit of insight into questions surrounding 4G, hoping to discover whether or not the improvements of these networks over their 3G predecessors play a significant factor in the purchase decision for a new phone or plan and just what the current perception of the 4G brand in today?s marketplace. Perhaps unsurprisingly, consumers don't seem to care much about 4G -- it's just not worth the price of admission.
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