Tuesday, June 21, 2011

Wildfire Gets A Major Upgrade, Launches Facebook Page Builder, Analytics, And More

Back in January 2010, a small FBfund company called Wildfire was making a name for itself by helping brands and businesses launch viral campaigns ?�sweepstakes, contests, and the like ?�on Twitter and Facebook. It had around eight employees. Fast forward to today: Wildfire now has a team of over 120, and it's raking in money from a host of top brands and companies (as well as many smaller ones). And now, they're upping the ante: in addition to the viral campaign builder that has been their core product to date, Wildfire is now offering what it's calling a 'Social Marketing Suite' ?�which CEO Victoria Ransom says makes Wildfire a one-stop shop for all of your online marketing needs. So what exactly does the new suite entail? The first new product is the Page Manager, which is meant to help businesses craft Facebook Pages that look good and can be frequently updated. There are several templates and support for custom designs, and support for multiple tabs.

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